CiscoSalesEssentials50notes
1.Partnering with Cisco
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Foundation of Success:
internal innovation
acquisition strategy
go-to-market strategy
Cisco Architectures
business decisions factors: ROI, regulation, competitiveness
technology decisions factors: borderless, virtualization, consumerization
IT challenges & Cisco solution (holistic architectures)
Channel Certifications
resale channel programs: registered partner, specialized partner (depth-classified), certified partner (breadth-classified)
Cisco partner certification levels: registered, select, premier, silver, gold, multinational, global
2.Networking basics
OSI 7-layer Model
physical layer media (twisted pair, coaxial, fiber optics, wireless LAN) & device (hub)
data link layer: switch, bridge
network layer: switch, router
transport layer: gateway, firewall
session layer, presentation layer, application layer
WAN Design (leased line, frame relay, MPLS, Metro Ethernet)
Campus Network Design layers (access layer, distribution layer, core layer, data center)
3.Small Business
categories for small business (functionality↑, spending↑)
basic
open to guidance
elite
SMB needs and concerns (operational efficiency, cost containment, customer responsiveness, revenue growth, increase of market share)
Cisco profolie for small business (routing, switch, AP, security gateway, email security, surveillance camera, unified communications)
4.Introduction to Borderless Network
border definition: location border, device border, application border
Cisco routing and switching portfolio (used in access area, distribution area, data center and others)
5.Security
Internet border influencers: mobility & collaboration
four pillars of the security architecture
×××
security engines
data center
policy control
Cisco security products (email security, web security, TrustSec, AnyConnect, Security Manager, MARS)
6.Mobility
foundations
WLAN protocols
access point
Configuration types
antonomous configuration
lightweight configuration
Cisco mobility portfolio
AP & bridge
wireless controller
wireless control system
spectrum expert
mobility services engine
wireless location appliance
7.Collaboration
Cisco strategic direction
interoperable,open architecture
secure intercompany
video as a transformative element
enterprise social software
flexible deployment model
Cisco collaboration architecture
layer1: infrastructure
layer2: collaboration services
layer3: communication and collaboration applications
Cisco Collaboration portfolio
IP communication
mobile application
customer care
Telepresence
Conferencing
Messaging
enterprise social software
Cisco Unified Communications licensing
Workspace licensing
user connect licensing
software subscription
8.Vitualization Architecture
Data center
virtualization
compute
network and storage access
Portfolio
data center product
unified computing system
application control engine
wide area application server
Comparison between LAN & WAN
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